Lagonda Vision Concept to be a 1st
- First luxury brand exclusively driven by zero emission powertrain technologies
- Lagonda ‘Vision Concept’ presents an entirely new approach to luxury
- Previews design language for potentially two new Lagonda models by 2023
- A truly global brand supported by the full capabilities of Aston Martin
Lagonda aims to be the world’s first zero emission luxury brand, and intends to show how a truly luxurious vehicle can also be of modern design.
“We believe people associate luxury in their cars with a certain traditional and even old-fashioned approach because, to date, that is all that’s been available to them,’ commented Aston Martin President and Chief Executive Officer, Dr Andy Palmer. ‘Lagonda exists to challenge that thinking and prove that being modern and luxurious are not mutually exclusive concepts.”
‘The electrification revolution means there is no longer any need for horse and carriage design, and our new concept shows the scope of design opportunities that open up once you no longer need to provide space for a large power source directly in front of the passenger compartment. In the Lagonda Vision Concept, the batteries occupy the floor of the car. Everything above that line belongs… to the passengers.”
The Vision Concept is both far shorter and lower than traditional limousines, the exceptional space efficiency that has been achieved by its radical design means there is room inside for four adults, each of six feet in height or more, to stretch out in luxurious comfort.
By ditching traditional architecture with large frontal areas, and by using electrical power, the Lagonda design can still be distinctive and luxurious. It offers its customers a thoroughly modern, emission-free form of super-luxurious mobility.
Far more than any orthodox design, the Lagonda Vision Concept was designed from the inside out because that is what the architecture allows. With no need to package a vast internal combustion engine, gearbox and transmission, Lagonda’s designers could optimise the interior down to the smallest detail and then build up the exterior of the car around it.
The Lagonda Vision Concept doesn’t have a hood because one is not required. But it still needs to travel through the air and to do so as efficiently as possible to preserve battery life, which is why its shape is so sleek and dynamic.
‘The shape of the Lagonda Vision Concept is the result of satisfying a number of different requirements,’ says Lagonda spokesmen. ‘The need to make a bold design statement, to establish Lagonda as a company of the future and to show how technological advancement can help liberate design too. So while Aston Martin design language can be seen as organic and natural, that of Lagonda is more sculptural, shocking and challenging. It is a shape formed by the collision of invisible forces, like those made by magnetic particles in an electrical current. The secret is to understand how to connect that shock and change to beautiful surfacing.”
Production is planned to start in 2021.