Those who know me well know that I love Aston Martins, and though some have considered the marque a bit stale, AM is trying to get up to technological speed with the announcement of the DBX Concept.

DBX Concept

DBX Concept

 

The all-electric, all-wheel drive DBX debuted earlier this year at the Geneva Auto Show, and looks to define Aston Martin’s future-spin on the words, Grand Turismo.

How come the DBX?  Woefully, almost charmingly, behind in technology (single plate clutch for example), Aston Martin has always been able to sell cars on looks.

DBX Concept

DBX Concept

And before we start grumbling (subjectively) about looks…“this is, clearly, not a production-ready sports GT car, but it is a piece of fresh, bold thinking about what Aston Martin GT customers around the world could request of us in the future”….

Aston Martin CEO Dr Andy Palmer said: The DBX Concept is a challenge to the existing status quo in the high luxury GT segment. It envisages a world, perhaps a world not too far away, when luxury GT travel is not only stylish and luxurious but also more practical, more family-friendly and more environmentally responsible…”…in the DBX Concept, I believe we have created a new type of luxury car that can not only broaden the appeal of Aston Martin to a whole new generation of customers, but sit with pride alongside the rest of our range.”

DBX Concept

DBX Concept

Nobody wants to get behind on points but Aston is playing catch-up in a market that won’t allow a single misstep, and the average Aston Martin client has an awful lot of cars to choose from such as the BMW i8 and the new Tesla S.

Whatever, or rather, what becomes of the DBX is anybodies guess, but one way or another, the concept DBX clearly shows Aston understands the direction the electric-winds are blowing.

 

Dave

 

Share This Drive with Dave Story with Your Friends!

About the Author: Dave Miller

Dave Miller With Lotus GT
Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications. In addition to DriveWithDave.com, you can follow Dave's adventures via Drive With Dave Facebook, Instagram and Twitter and tune into the Drive with Dave Podcast via iTunes, Stitcher or Soundcloud.

Leave A Comment

Subscribe to be in the know!
You'll love our monthly updates.

You May Also Like…