Breitling Celebrates 100 Years of Bentley

Premier B01 Chronograph Bentley

Premier B01 Chronograph Bentley

All the big guns come out at the Geneva Auto Show.  Here, the  major players unveil the newest, shiniest, sheetmetal.  But it’s not just cars.

While a prancing horse on the nose doesn’t guarantee appreciation, auction house results prove it certainly helps.  The same goes with watches.  And cars do help sell watches, so connecting a high-end watch with a high-end car is simply good marketing.

Watches, like cars are complex beauties, and at the high end, can often retain, or appreciate in value.  In many cases, expensive watches have ended up paring with luxury cars such as Hublot and Ferrari, Rolex and their fabulously expensive Paul Newman Daytona, and here, Breitling and Bentley.  Launched to celebrate Bentley’s 100 years of luxury motoring excellence, the Centenary Limited Edition is the latest model to grace Breitling’s refined Premier collection.


But what will happen to this watch in the future?  Appreciate? Depreciate?  While there are no crystal balls, no matter what you’re told, some horrendously expensive watches, just like sports cars, take a serious hit when no longer new.

So what do you consider buying when you want something cool with upside potential?  Here’s the down and dirty of where to plunk some bucks.

According to, the most upside in watches to hold or appreciate in value are:

About this new release: Breitling CEO Georges Kern said the new watch reflected the values his brand shares with the legendary British automaker: “We’re proud of our partnership with Bentley…. the Premier Bentley Centenary Limited Edition is a celebration of Bentley’s history, its luxury, and its incredible racing pedigree as well as its important, intimate connection to Breitling.”  No doubt.

Premier B01 Chronograph Bentley

Premier B01 Chronograph Bentley

Breitling and Bentley Celebrate a Motoring Legacy

While Bentley is renowned for its luxurious road cars, the brand also has an impressive history on the track. Between 1924 and 1930, the famous “Bentley Boys” won the 24 Hours of Le Mans race five times.

Partners in Luxury and Performance

Sir Tim Birkin was one of the legendary Bentley Boys and it was in the No. 9 – his own car – that he raced and broke records. It was his vision that brought a supercharger to a Bentley. While the official name of the cars was ‘4 ½ Litre Supercharged’, they soon became widely known and admired as the ‘Blower’ Bentleys.

Perhaps the greatest of all the Blower’s races was the 1930 Le Mans where Sir Tim drove the second of the five Birkin team cars, registration UU 5872 and carrying race number 9. In celebration of the car and its driver, the Bentley Continental GT Number 9 Edition by Mulliner features a wood insert from the seat of his iconic 1930 No. 9 Le Mans race car.

Blower Bentley Dash

Blower Bentley Dash

Breitling Premier Centenary Watch Specifications

The Bentley Centenary Limited Edition in 18k red gold is presented on a brown leather strap whose pattern and stitching were inspired by the seats in a Bentley. The stainless steel version will also be available on the brown Bentley-inspired leather strap or on a stainless-steel bracelet.

On the left side of the 42 mm steel case is a plate with an engraved “Bentley” inscription, which owes its inspiration to the dashboard of the historic supercharged 1929 “Blower” Bentley.

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About the Author: Dave Miller

Dave Miller With Lotus GT
Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications. In addition to, you can follow Dave's adventures via Drive With Dave Facebook, Instagram and Twitter and tune into the Drive with Dave Podcast via iTunes, Stitcher or Soundcloud.

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