George Clooney is off the market! He has not only changed his Facebook status to “married”, but he also may be looking for something more than just a sports car. Being an affluent baby boomer, leaning towards a luxury crossover might be a direction he is looking to go in.

While the coveted under 30 market is the future of advertisers bent, the 55-65 demographic is holding all the cards financially, and where they go and what they want is at the forefront of where luxury car manufacturers are headed.

 

The “why” is obvious; the older crowd is downsizing every aspect of their lives, including how they drive.

As upscale baby boomers are now interested in 2000 square feet of home (in the $400 to $500 per square foot range), they are also going smaller on luxury SUV’s, especially smaller crossovers. This age group isn’t interested in giving up style or comfort in exchange for size.

 

There’s also a good bit of double dipping here, as the younger crowd is also in the market for small and fuel efficient, so the affluent younger crowd will be pulled in this direction as well.

 

If you’re in the market, here are my picks in no particular order for the best and newest stuff out there:

 

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 MERCEDES GLA: 2.0L, 355HP, 7 Speed Auto, MSRP $48,000

thumbnail-1  AUDI Q3: 2.0L, 200HP, 6 Speed Auto, MSRP $34,500

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LEXUS NX: 2.0L/2.5L Hybrid, 235HP, 6 Speed Auto, MSRP $40,000

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PORSCHE MACAN S DIESEL: 3.0L, 260HP, 7 Speed Auto, MSRP $50,000

 

 

Dave

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About the Author: Dave Miller

Dave Miller With Lotus GT
Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications. In addition to DriveWithDave.com, you can follow Dave's adventures via Drive With Dave Facebook, Instagram and Twitter and tune into the Drive with Dave Podcast via iTunes, Stitcher or Soundcloud.

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