Luca di Montezemolo

Or why is this man smiling?

It’s David and Goliath when it comes to revenues, but niche luxury car maker Ferrari takes top honors to become 2013 Most Popular Brand.

“However, when you factor in other important financial metrics such as net margins, average revenue per customer, marketing and advertising spend, along with qualitative measures such as brand affection and loyalty, the Prancing Horse comes out on top.”

While revenues may be lopsided, Montezemolo must beĀ  justifiably proud that his two decade stewardship has led Ferrari to the best year ever when it comes to revenues.

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About the Author: Dave Miller

Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications. In addition to DriveWithDave.com, you can follow Dave's adventures via Drive With Dave Facebook, Instagram and Twitter and tune into the Drive with Dave Podcast via iTunes, Stitcher or Soundcloud.

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