Luca di Montezemolo
Or why is this man smiling?
It’s David and Goliath when it comes to revenues, but niche luxury car maker Ferrari takes top honors to become 2013 Most Popular Brand.
“However, when you factor in other important financial metrics such as net margins, average revenue per customer, marketing and advertising spend, along with qualitative measures such as brand affection and loyalty, the Prancing Horse comes out on top.”
While revenues may be lopsided, Montezemolo must be justifiably proud that his two decade stewardship has led Ferrari to the best year ever when it comes to revenues.
READ THE REST HERE