Knocking it out of the park in Sant’Agata…
In Fiscal Year 2019 (1 Jan – 31 Dec), Automobili Lamborghini S.p.A. continued its strong global growth. With an increase of 43% from 5,750 to 8,205 cars delivered to customers around the world, the Italian super sports car brand achieved sales growth for nine years in a row and set another historic sales record.
Stefano Domenicali, Chairman and Chief Executive Officer of Automobili Lamborghini comments: “The year 2019 was the most successful in our history. In only two years we more than doubled our sales numbers,…
…our Super SUV Urus sold almost 5,000 units, a number that comes close to our total sales volume in 2018. With new content and new technologies our V10 and V12 super sports cars models retained their market success… … especially with the younger generations, having multiplied our following on social media channels to more than 40 million.”
With 2,374 units the USA remains the largest single market, followed by Chinese Mainland, Hong Kong and Macau (770), the UK (658), Japan (641), Germany (562), the Middle East (387), Canada (376) and Italy (370).
Although the V12 Lamborghini Aventador sales are still exceptionally robus, The V10 Lamborghini Huracán numbers have been amazing. After just five years of production, a Lamborghini Huracán number 14,022 rolled off the assembly line, surpassing its predecessor the Gallardo that achieved the same volumes in 10 years, thus becoming the most successful Lamborghini of all time in terms of sales.
As expected, a substantial contribution to the global sales increase came from the Super SUV Urus, the best-in-class in its segment. In its first full year of market availability the sales number increased by 182% from 1,761 in 2018 to 4,962 units sold in 2019.
For 2020 and beyond, Lamborghini has decided to strategically develop hybrid variants for all next-generation super sports car models.
With the Lamborghini Sián FKP 37 unveiled at the Frankfurt Motor Show, that will be built as a few-off in 63 units, the company delivers unique new hybrid technologies, including the world-first application of a supercapacitor for hybridization, new materials technology, and unsurpassed Lamborghini performance. Its futuristic design clearly intimates the first electrification of a production Lamborghini and the ground-breaking hybrid technologies within, as does its Sián moniker, meaning ‘flash of lightening’ in its homeland Bolognese dialect. The car honors Ferdinand Karl Piëch, born in 1937, who played a significant role in the acquisition of Automobili Lamborghini in 1998 by Audi AG.
And rumors are pointing to a track-only 12 cylinder, 830 HP hypercar that will debut soon. No one seems to be getting any sleep at Lamborghini.