Lamborghini Urus beats rivals…

Lamborghini Urus and LM002

Lamborghini Urus and LM002

In case you missed it, intentionally or otherwise, the newest model from Lamborghini is soon to be headed for showrooms around the world. The Lamborghini Urus isn’t their first attempt at an SUV, nor is it their second.

When some uppity know-it-all mentions the LM002 as Lambo’s first take on an off- roader, casually ask about the LM001, or before that the Lamborghini Cheetah, both rear engined and both using an American V8.  Watch the scramble to get to Google.

Lamborghini LM001

Lamborghini LM001

Lamborghini Cheetah

Lamborghini Cheetah

And for more cocktail talk, mention that the Urus name comes from the aurochs, an extinct species of cattle.  Women will swoon.

While I won’t get my hands on one for a while, photos indicate no softening or compromise from the Lamborghini  design team.  Short hood, wide waisted, the creases scream Lamborghini, wisely continuing the styling of the Aventador and Huracan.

Lamborghini Urus Here

$200,000 base price buys you:

640 hp twin turbo 4.0L V8

4-wheel drive

4 or 5 seat configuration

7 driving modes – Strada/Sport/Corsa/Terra/Neve/Sabbia/Ego

0-62 mph: 3.6 seconds

Top Speed: 189 mph

World-Class Luxury

State of the Art Technology

Advanced Infotainment System

Customizable to your exact taste

Largest Carbon Ceramic brakes on any production vehicle

After the launch of the Urus, Lamborghini announced the Urus will also be built as a plug and play hybrid utilizing all of the technological wizardry accumulated by parent company VW, borrowing liberally from Bugatti, Bentley, Porsche and Ducati.

Can Ferrari be far behind with an answer to their Italian rival?  Brilliantly executed in the interim Ferrari FF, the platform’s there and certainly an SUV with the prancing horse on the nose is a market Ferrari can no longer overlook.




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About the Author: Dave Miller

Dave Miller With Lotus GT
Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications. In addition to, you can follow Dave's adventures via Drive With Dave Facebook, Instagram and Twitter and tune into the Drive with Dave Podcast via iTunes, Stitcher or Soundcloud.

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