CarZero_LR_124_(129052) (2)

At this month’s Techno-Classica in Essen, Germany, Land Rover announced the “Reborn” program, offering clients a unique opportunity to purchase 25 Land Rover Series 1 machines directly from the factory.

These special vehicles are perfect restorations of cars searched out from original, rust free vehicles, all picked for their authenticity.

Land Rover Series 1 Reborn

Land Rover Series 1 Reborn

Stripped down to the frame, these old Series 1’s  are rebuilt by hand according to the 1948 factory specifications.  Original Land Rover Classic parts are used throughout allowing passionate Land Rover customers to acquire one of the ultimate collectible vehicles from Land Rover.

Further, Land Rover is demonstrating commitment to their clients through supporting clients restoration needs with genuine parts that have been out of production for more than 10 years.

Land Rover Series 1 Reborn

Land Rover Series 1 Reborn

25 vehicles, no matter the cost, don’t mean a hill of beans to the Land Rover coffers. But I predict lots of manufacturers are going to be jumping on this bandwagon and I frankly think this out-of-the-box idea will be the next big thing.

Somewhere between $80-100K is going to get you a spectacular little vehicle that is factory warranted and just waiting for 25 lucky owners to add their own patina.

Well done LR.


Share This Drive with Dave Story with Your Friends!

About the Author: Dave Miller

Dave Miller With Lotus GT
Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications. In addition to, you can follow Dave's adventures via Drive With Dave Facebook, Instagram and Twitter and tune into the Drive with Dave Podcast via iTunes, Stitcher or Soundcloud.


  1. […] Range Rover Reborn is a new program offering prospective customers the unique opportunity to purchase an original and highly collectible vintage Range Rover, directly from Land Rover Classic in the UK.  The launch of Range Rover Reborn builds on the successful introduction of Land Rover Series I Reborn last year.  […]

  2. Genuine Land Rover Parts September 15, 2017 at 7:46 AM - Reply

    That’s a good opportunity for land rover lovers. As well as participating in preserving the original parts of the vehicle. Good job!

Leave A Comment

Subscribe to be in the know!
You'll love our monthly updates.

You May Also Like…