CEO Klaus Zellmer Talks The Future of Porsche
How does Porsche plan to reinvent and reenergize for an era of autonomy, electrification, and subscription models? Is range the new standard of performance? Will these changes affect the coveted owner experience?
From the L.A. Auto Show, 2019, listen in as TechCrunch Senior Reporter Kirsten Korosec interviews Porsche Cars North America President & CEO, Klaus Zellmer, on the future of the German luxury brand.
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About the Author: Dave Miller
Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications.
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