Chalk Board Marketing
A very successful ad exec once gave me a little advice; “know your customers, understand their needs, and give them more than they asked for.”
I expected cold beverages, adequate service, and an OK burger.
Instead I got a huge variety of micro brew beers, a wonderful selection of wines, an over the top wait-staff, with gastro-pub food at reasonable prices.
Imagine all of your advertising, marketing and mission statement scratched onto a menu blackboard to simply say, “Very, Very Good! Since 2010”.
A simple message is always the best. Customers don’t care how long you have been in business; they only care how well you do what they expect you to do.
These days ever body is a start-up, and in your business and mine, competition is fierce. There is no shame in letting people know you’ve gotten very good in a very short period of time…..