Chalk Board Marketing

A very successful ad exec once gave me a little advice;  “know your customers, understand their needs, and give them more than they asked for.”

I expected cold beverages, adequate service, and an OK burger.

Instead I got a huge variety of micro brew beers, a wonderful selection of wines, an over the top wait-staff, with gastro-pub food at reasonable prices.

Imagine all of your  advertising, marketing and mission statement scratched onto a menu blackboard to simply say, “Very, Very Good!  Since 2010”.

A simple message is always the best.  Customers don’t care how long you have been in business;  they only care how well you do what they expect you to do. 

These days ever body is a start-up, and in your business and mine, competition is fierce.  There is no shame in letting people know you’ve gotten very good in a very short period of time….. 

Happy motoring, 

Dave

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About the Author: Dave Miller

Dave Miller With Lotus GT
Dave Miller drives the fastest, coolest, sexiest cars on the planet. He travels the world uncovering the hidden gems in luxury transportation, meeting the owners, and connecting with extraordinary car enthusiasts. Dave is a member of the Midwest Automotive Media Association and writes for various publications. In addition to DriveWithDave.com, you can follow Dave's adventures via Drive With Dave Facebook, Instagram and Twitter and tune into the Drive with Dave Podcast via iTunes, Stitcher or Soundcloud.

One Comment

  1. True Focus March 22, 2011 at 10:00 PM - Reply

    Dave –

    Your post highlights an important topic for companies that are trying to differentiate themselves in a cluttered marketplace. It’s actually sad how “not bad” is now the “new good”. So when you find someone who really understands how to create a good customer experience, it sticks out like Venice Ale House.

    Here’s why:

    1. Venice’s management understands that they need to engage their customers, perhaps with a little wit and bravado

    2. They offer better products

    3. They’re keeping it simple

    4. They’re flexible – you can erase and re-write that menu ANY MINUTE

    5. They’re not snatching your wallet (something in your tale suggests they could even raise their prices and get away with it)

    6. They’ve trained their staff in how to go over-the-top. The front line matters as much as any one thing or maybe all the others together. Customers will return just because they were treated well, even if the burger is OK.

    The Internet, with services like blogs, Twitter and Facebook, has given us customers a new way to share the good stuff with our friends. It sure seems like we’re telling more about the bad.

    Thanks again for sharing. Now, back to my startup! 🙂

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