Having your cake and eating it, too, has always been the stuff of fantasy, but is now being served up to a select clientele in London, Melbourne and New York.
I had been invited to the party for the US launch of ECURIE25, the most successful fractional time-share for supercars in the world. Surrounded by a group of enthusiastic, high-net-worth men and women from both here and abroad, the feeling was beautiful people meet beautiful cars……
ECURIE25 US Launch Party
The festivities took place just outside of New York City, and coincided with the addition of the newest car in the ECURIE25 stable, the McLaren MP4-12C.
ECURIE25 has managed to flourish due to a unique combination of timing, management skills and correctly limiting its membership to upscale car aficionados accustomed to the best.
This simple message of a supercar line-up married to a unique group of members is a concept that has struggled until Chirag Shah opened the 1st location in London in 2005.
It wasn’t very long ago that the idea of paying a fee and driving a supercar revolved around renting an older exotic for a few hours, at a ridiculous charge.
But like a pay phone is different than a cell phone, Shah, CEO of ECURIE25, has transformed the supercar experience into a modern solution, allowing members to enjoy supercar fun without the headaches of ownership, maintenance, and depreciation.
Want to learn better track control? Shah has structured the club to include lots of track outings.
And membership has other privileges such as reciprocity. Membership in one location conveys membership in another, so you have full usage of vehicles when your life takes you away from home. Pop in, pick up your reservation and drive away; just that simple.
- Yet probably the most interesting facet of the club (aside from the cars) is the social aspect, and here ECURIE25 shines. Member parties at chic venues let you meet and network with people you will have a great deal in common with. Talking cars and rubbing elbows with some of the most highly connected people in the world, is giddy and exciting. You may not be a Billionaire yet, but you’ll probably meet one (I did).
If privacy, exclusivity and adventure are music to your ears, check out ECURIE25 on line, or drop Chirag Shah an email below. He will welcome you to an experience you simply can’t duplicate in any other way.
See you on down the road,