2025 ROLLS BLACK BADGE SPECTRE

The average Rolls Royce owner in the US is now 43. The new 2025 Black Badge Spectre helps you understand why.

Rolls Royce has been synonymous with wealth since they started building them back nearly 120 years ago. Founded in 1906 by Charles Rolls and Henry Royce, the companies moto has always been, to achieve the extraordinary, and by nearly any measure, they have been successful.

Ask someone today to name a car that is identifiable with wealth and I’m betting many will default to Rolls Royce, as the marque has been synonymous with the well heeled for more than a century. But, ask those same people to describe the typical Rolls Royce owner and things get a bit more uncomfortable. Luxurious and exclusive, people often think of Rolls owners as old and  stodgy, mostly the back seat few who have a big enough trust fund to leave the driving to someone else. Not anymore.

Chris Brownridge, Rolls-Royce CEO, stated, “Black Badge Spectre is one of the clearest statements of power and purpose we have ever made. It has been created in the image of our boldest and most audacious clients, with meticulous attention to detail.”

As is their business model, things happen quietly at Rolls. Forget the Queen, forget Downton Abbey, few have notice the transformation the company has made and the demographic shift toward youth.

Martin Fritsches, president and CEO of Rolls-Royce Motor Cars Americas, credits younger buyers for pushing sales to historic highs, calling them a “driving force” behind the brand’s blockbuster success.

Consider BMW Group, who owns the RR brand, has an average owner age in the US of 56, while the average Rolls Royce owner in the US is now 43, meaning there must be a large number in their 20’s and 30’s. Younger, affluent, celebrating some of their success by owning a Rolls. Rolls Royce cars have suddenly become very cool.

In days gone by, the British luxury manufacturer would comment on their car’s horsepower as “adequate”. The current Spectre Black Badge, delivers 650 horsepower and 793 lb-ft of torque, and dealerships are happy to quote those figures to owners who still want to arrive with panache, but also want an exhilarating drive on the way. And if you drive the Spectre the way Rolls thinks you will, factor in saving the cost of a chauffeur currently average between $65-100K a year. Do the math and the car is practically free.

I spent a day with a Rolls Wraith a few years ago, and it’s an easy car to fall in love with. Tons (literally) of presence, it’s a big, beautiful car, though hardly what you would consider sporting, and that’s where this new Spectre takes a different turn. The Black Badge Spectre is designed for a more focused, dynamic driving experience, offering increased power and torque compared to the standard Spectre. 

Carrying a starting price of $490,000, you will spend more. Unburdened by measurable limitations, is the Rolls Royce Private Office (below).

Behind the doors of the Rolls-Royce Private Office — a creative space where inspiration thrives and collaboration flourishes — your imagination is set free. Here, seasoned experts and designers gauge your personality and desires, all in service of crafting your ideal motor car. Our Private Office facilitates Coachbuild, Private Collections, and Private Commissions, offering exclusive previews and limitless guidance.