When Less Is More…
Ferrari is amazingly attuned to their niche buyer and has always understood that the Ferrari brand is focused on building automobiles that transform everyday life into something extraordinary..
It has been that attention to their clients that made me think of the new Twin Turbo V8, the GTC/4 Lusso T, when recently reading a Harris Poll done for Volvo.
The big takeaways of that poll are:
- 88% feel modern luxury should be both beautiful and highly functional.
- 68% of Americans believe when it comes to modern luxury, less is more.
Yet when I ask people how they like the new GTC/4 Lusso T, they often, lamentably, say the same thing; they haven’t driven one, and that’s a mistake.
Where some might say the GTC/4 Lusso T is a bit, well… grand, the Lusso is only 12 inches longer than an 812 Superfast and those 12 inches are functionally designed to add lifestyle value to the GTC/4. Actual honest-to-God space for four adults, and those same rear seats fold flat for bikes, surfboards, golf clubs, skis, kids. You name it, the GTC/4 Lusso is Grand Touring with real room for the things you treasure in life.
The interior of the new Turbo V8 has to be one of the best around. My ride was trimmed in a breath-taking red, and defines what a supercar cockpit should look like. Strikingly handsome inside, this car is Nirvana with a thoughtful blend of high-tech meets sumptuous style.
But never lose sight of the GTC/4 Lusso T as a Ferrari, a driver’s car, and with 602 HP, searingly fast out of the blocks, razor-sharp around corners, and quiet at 130 miles per hour…(I’ve heard).
Where less becomes more is Ferrari’s decision to drop the front wheel drive on the Turbo V8, shaving 120 pounds off in the process. That lighter weight makes the Turbo V8 and the V12 a near dead heat to 60 miles per hour, even with the difference in horsepower (Turbo V8-602 vs V12-680).
Those that miss the glorious V12 exhaust note should know Turbo V8 has its own distinct Maranello sound and above 4000 RPM’s, it’s shattering. And pocketing the $40,000 price point difference makes the Turbo V8 sound that much sweeter than the 12. Though few will care, the Turbo V8 uses 25% less fuel.
Ferrari understands that life is complicated, and that those who can afford a Ferrari shouldn’t be relegated to using them only on the weekends. Your amount of drive time should be spent enjoying every minute on the road, be that an expressway or the twisty bits. The new GTC/4 Lusso T checks all those boxes.